News

  • MacCoins

    Big Mac MacCoins Anniversary Campaign Wins a Prestigious Golden Lion Award

    Big Mac 50th Anniversary Campaign Wins a 2019 Golden Lion for Excellence in PR Why is this work relevant for PR? When was the last time a branded product anniversary became a global phenomenon AND drove sales? Just like the Big Mac had become a part of culture, so did the MacCoin. And we did it with an earned media-only program. We didn’t have new news, celebrities, commercials or print ads. Zero paid media. We created something unique and so original that people across the globe carried our story for us. Background Story In 2018, McDonald’s most iconic sandwich, the Big Mac, was turning 50. And while that had the […]

  • Armstrong Space Museum commemorative coin

    Amstrong Air & Space Museum Commemorates 50th Moon Landing Anniversary with Custom Silver Coins

    Apollo 11 50th Anniversary Silver Coins Minted The 2019 Celebration Committee has commissioned a one ounce fine silver coin to commemorate the 50th Anniversary of the Apollo 11 Mission to the moon.  The front of the coin shows Neil Armstrong stepping onto the lunar surface and the reverse shows the Armstrong Air & Space Museum in Wapakoneta. “Among the series of 50th Anniversary collectibles, this will be the premium item,” explained Rachel Barber, co-chair of the Celebration Committee. The silver commemorative coin is packaged in a blue velour case with the 50th Anniversary logo printed on the interior of the lid. “We believe this is the special item people will want […]

  • Caravan Facilities Management “Cleans Up” With Safety Coins

    (Cincinnati, OH) Keeping safety “top of mind” is important in any industry. For Caravan FM the challenge is heightened because workers are spread across more than 70  sites and are involved in a large variety of tasks. Despite the challenge, this Saginaw, MI  based facility management company has found an interesting way to develop a culture of safety that engages all employees while improving their safety metrics. Caravan FM is in the business of facility management. They are responsible for the cleaning and upkeep of many automotive and other facilities. They clean offices, machinery, facilities— you name it, and they’ve likely cleaned it somewhere along the line. In a nutshell, they handle all sorts […]

  • Custom Coins Commemorate New Bridge Opening

    Cincinnati, OH – The opening of the new William R. Bennet Bridge which connects the city of Kelowna with the newly formed municipality of Westside was a major event for the citizens of British Columbia.   Described as the centerpiece of a revitalized road network in the Okanagan Lake region, the new 5-lane bridge relieves congestion along Highway 97 and accommodates an average of 46,000 vehicles a day.  The 2 additional lanes will fuel further growth in the regional economy – especially the signature tourism industry – so that by 2017 the bridge is expected to carry an average of 69,000 vehicles per day.  Naturally, city planners wanted to commemorate the […]

  • Journey to Bethlehem a Tradition for Texas Church

    Cincinnati, OH – Nearby sounds of goats braying and cattle lowing are nearly drowned out by the din of commerce as visitors to the marketplace haggle.  Vendor and visitor spar over the price of earthenware pots and handmade leather satchels.  The next stall suddenly emits a puff of smoke and steam as sizzling kebobs – now deemed ready for sale and consumption – are removed from their grill.  The layered aromas from the grill blend with the sweet-smelling hay in an attempt to mitigate the pungent haze from an incense vendor several stalls to the left. The din of the marketplace – complete with shekel coins changing hands and being […]

  • Custom Coins Answer the Call for Church of the Nazarene General Assembly

      With their quadrennial General Assembly approaching, officials from Sunday School & Discipleship Ministries International (SDMI) at the Nazarene Global Ministry Center in Lenexa, Kansas, were looking for a giveaway that would be memorable, but not break the bank. They wanted to draw attention to the church’s mission – which, in a word, is discipleship – and they were searching for a tangible reminder they could give to General Assembly attendees visiting their booth. They wanted a token that would make people think “discipleship” each time they saw it. While it had to be memorable and effective, the memento also had to fit into a tight budget. Custom minted coins […]

  • Custom Coins Commemorate Church Groundbreaking

    The most important work carried out by Vaughn Forest Church is completed away from their physical location in Montgomery, Alabama.  But this church has been growing rapidly and needed to expand their facility to accommodate new members.  Naturally, when they broke ground for their new worship center, Senior Pastor Dr. Lawrence Phipps wanted to commemorate the occasion. So he had custom brass coins minted for the occasion. “Although there are behind-the scenes activities like preparing plans and gathering permits and approvals, groundbreaking is the first outward sign of the construction process” said Vaughn Forest spokesperson Robyn Wiggins.  “So we wanted to give members something to remember the day.” Wiggins sketched […]

  • Custom Coins Draw a Crowd to Parker, CO Steakhouse

    Custom promotional coins are alerting residents of Parker Colorado to the presence of Trapper’s Chop House, atop the local Holiday Inn. But more than merely raising awareness, the coins with a $20 face value are drawing diners to the 4-star steak house.  Although the program is still in its infancy, Trappers is seeing repeat visitors – which is precisely what owner Tom McCann had in mind when he devised this unique marketing program. A Diamond in the Rough When McCann purchased the Parker Holiday Inn last October, he knew that Trapper’s, which occupied the top floor, held a 4-star rating.  What he did not know was what a well-kept secret […]

  • Custom Coins Boost Trade Show Sales for Core-Mark

    Cincinnati, OH – Trade shows are expensive.  As costs continue to escalate, exhibitors seek promotions which are memorable, trackable and affordable.  Core-Mark has found a solution that works well for their distribution company, the vendors whose products they sell, and most importantly the customers that they both serve.   The centerpiece of the program is a sales incentive program based on custom coins. As one of the largest distributors of packaged consumer products to the convenience retail industry in North America, Core-Mark knows that trade shows are a great way to show (and sell) products to customers.  That is why they host regional trade shows each year.  Last year the Pennsylvania […]

  • Promotions- Several Different Ways

    Custom Coins Carry the Theme and the Day Custom coins can have a huge impact on your next event, outing, promotion, or campaign by carrying the theme through to another level. That’s what we found when we talked to a disparate group that included schools, non-profits, as well as large and small companies who used custom coins as part of their overall marketing efforts. Unlike paper-based products which can be thrown away, there is something uniquely “sticky” about coins that makes people want to keep them. Which makes using promotional coins a natural extension of many marketing activities. Coins Provide the Hook for Pirate Treasure Theme at Irving Arts Center Event […]