Marketing & Branding

  • Custom Coins Boost Trade Show Sales for Core-Mark

    Cincinnati, OH – Trade shows are expensive.  As costs continue to escalate, exhibitors seek promotions which are memorable, trackable and affordable.  Core-Mark has found a solution that works well for their distribution company, the vendors whose products they sell, and most importantly the customers that they both serve.   The centerpiece of the program is a sales incentive program based on custom coins. As one of the largest distributors of packaged consumer products to the convenience retail industry in North America, Core-Mark knows that trade shows are a great way to show (and sell) products to customers.  That is why they host regional trade shows each year.  Last year the Pennsylvania […]

  • Promotions- Several Different Ways

    Custom Coins Carry the Theme and the Day Custom coins can have a huge impact on your next event, outing, promotion, or campaign by carrying the theme through to another level.  That’s what we found when we talked to a disparate group that included schools, non-profits, as well as large and small companies  who used coins as part of their overall marketing efforts.  Unlike paper-based products which can be thrown away, there is something uniquely “sticky” about coins that makes people want to keep them.  Which makes using coins a natural extension of many marketing activities. Coins Provide the Hook for Pirate Treasure Theme at Irving Arts Center Event  Each […]

  • Custom Coins Enable Lyndon State College to Reward Community Involvement

    Sometimes it is hard to motivate college students to look beyond the textbooks and the parties to the community of which they are a part.  Lyndon State College in rural Lyndonville, Vermont tried some old fashioned rewards – with impressive results.   Custom coins which serve as “Community Cash” are the cornerstone of the rewards program – the Coins redeemed for raffle prizes at an end-of-semester “Casino Night.” Community Cash coins were awarded to students who took part in community events and programs, like residence hall educational and social programs, campus or community service events, or “whenever students were spotted living the LSC promise” says Leo Sevigny, Associate Dean of Student […]

  • Custom Coins Offer Branding Power

    Cincinnati, Ohio–Osborne Coinage announces custom coins are available. They can be used for free or “buy-one-get-one-free” admissions, discounts for admission, concessions, free drinks, and camp store merchandise. Because they have a perceived value, custom coins are unlikely to be discarded–giving them branding power. Coins can be minted with facility name and logo, Web site, phone number, and marketing message. Hundreds of stock designs are also available in metallurgies and quantities to suit any promotional project.  

  • Custom Key Chains a Topical Reminder of a Tropical Paradise

    Cincinnati, OH – Fisher Island is a destination unlike any other in North America.  Nestled beside Miami, FL this tropical paradise was once owned by William Kissam Vanderbilt – who built a stunning Mediterranean-style mansion in 1925 for lavish entertaining.  The state mansion was then encircled with lush landscaping, gracious guest houses, tennis courts, swimming pools and a 9-hole golf course.  Two deep water marinas, with slips reserved for members and guests, accommodate yachts up to 250 in length.  Today, the property has been restored to its original grandeur and is a world-class private island residential community and exclusive club.  Members and guests – including a long list of celebrities […]

  • Custom Coins Break Through Coupon Clutter to Deliver Sales

    Cincinnati, OH – As any marketing 101 student will tell you, during tough economic times consumers do not stop forming impressions about companies – they merely slow down their buying of goods and services.  Rather than trying the same old marketing efforts and hoping for new results, companies which use memorable marketing and promotional efforts are more likely to be rewarded when consumers do make purchases.  That is especially true when it comes to gift certificates which are fast becoming the gift of choice for family, friends and acquaintances. Increasingly companies seeking memorable promotions are finding success with an idea which is not new and revolutionary, but tried and true […]

  • Custom Coins Provide Security for Restaurant Gift Certificate Programs

    Cincinnati, OH – Custom coins can be minted in various “denominations” and used as gift certificates to provide a safe and memorable means of promoting restaurants and dining establishments.  Unlike plastic cards which can be inexpensively cloned, custom coins are virtually impossible to replicate – making them much safer (and ultimately more profitable) when used for gift certificate programs.    In addition, custom coins are distinctive and memorable, so they have a greater “WOW” factor than coupons or plastic cards.  Because of their heft and perceived value, custom coins are rarely discarded – so even if they are not redeemed, they provide branding power unmatched from other gift certificate programs. When […]

  • New Custom Brass Coins are Marketing Gold For The American Fitness Institute

    Cincinnati, OH – When was the last time someone called you to ask for more of your business cards because they’ve been giving them out to your prospects?  If you are like most of us, this rarely, if ever happens.  This is one reason that Evan Chacker of American Fitness Institute (AFI) knows that he’s hit on a great idea.   His business cards are custom coins with his company logo and web site on one side and his likeness on the other.  And yes, he really does have customers call him for more. “We get requests like that pretty often,” says Chacker who purchased 5000 of the custom coins about […]

  • Schedule Coins

    Schedule Coins & Key Chains Promote Team Spirit While Offering Fundraising Opportunities

    Cincinnati, OH – Osborne Coinage Co., produces custom coins and key chains with sporting schedules on them to promote team spirit and game awareness.  Perfect for schools, booster organizations, club teams, and more, these schedule coins & key chains include ample room on one side to include all pre-season and regular season games, as well as tournaments.  The opposite side of the coin can be minted with another team schedule, the school or club logo for branding purposes, or the logo of a sponsor for fundraising purposes.  These coins and key chains can be updated season after season, making them great collector’s items for players, fans and enthusiasts.  Coins can […]

  • Gold Doubloons Create a Splash for Pirate Book Promotion

    Cincinnati, OH – Pam Henn wanted a memorable promotion for the upcoming launch of her second-in-a-series children’s book, The Secret of Smuggler’s Cove.  And what could be a more fitting for a pirate-themed book than gold doubloons!   So she had custom gold colored coins minted with her artwork on the front and the likenesses of characters Nick & Slim on the reverse. The response was enthusiastic.  “People were amazed at the size and weight of the coins – they look and feel like gold” says Henn.  “We had 2000 coins made, and distributed 1500 at the London Book Fair.” Creating a good impression was important, so the weight of the […]

  • Treasure in the Mail Builds Buzz for National Conference

    Cincinnati, OH – Mutual Service Corporation used custom coins to tie-in their “Aruba” theme, and make their 2005 National Conference unforgettable for the 900 attendees.   New software they were promoting at the early May event, called Advisor OnLine codename “Project Aruba.”  A letter was sent to the attendees, promoting the software and how it would benefit their business.  The envelope also contained a custom aluminum coin bearing the name of the software and its codename (“Aruba”).  The letter also directed them to bring their coins to the round table discussion, for a chance to win a prize. Two of the coins had been painted gold, mixed into the rest of […]

  • Aluminum Coin Giveaway

    Coast Guard gives away thousands of coins to commemorate Training Ship. New London, CT-May 5, 2001-The Barque Eagle, America’s Tall Ship and the pride of the U.S. Coast Guard’s training ships, sailed into various ports along the eastern seaboard. Those greeting the ship were treated to a beautifully crafted commemorative coin depicting the Barque Eagle in full sail. The coin, which reads U.S. Coast Guard, America’s Tall Ship on one side, also has 1-800-Get-USCG and www.uscg.mil on the reverse side. “The Coast Guard needed something lightweight that showed the clarity of the ships, yet at a decent price to be able to hand out to a mass number of people.” […]