• MacCoins

    Big Mac MacCoins Anniversary Campaign Wins a Prestigious Golden Lion Award

    Big Mac 50th Anniversary Campaign Wins a 2019 Golden Lion for Excellence in PR Why is this work relevant for PR? When was the last time a branded product anniversary became a global phenomenon AND drove sales? Just like the Big Mac had become a part of culture, so did the MacCoin. And we did it with an earned media-only program. We didn’t have new news, celebrities, commercials or print ads. Zero paid media. With the Big Mac coin promotion, we created something unique and so original that people across the globe carried our story for us. Background Story In 2018, McDonald’s most iconic sandwich, the Big Mac, was turning […]

  • Custom Coins Draw a Crowd to Parker, CO Steakhouse

    Custom promotional coins are alerting residents of Parker Colorado to the presence of Trapper’s Chop House, atop the local Holiday Inn. But more than merely raising awareness, the coins with a $20 face value are drawing diners to the 4-star steak house.  Although the program is still in its infancy, Trappers is seeing repeat visitors – which is precisely what owner Tom McCann had in mind when he devised this unique marketing program. A Diamond in the Rough When McCann purchased the Parker Holiday Inn last October, he knew that Trapper’s, which occupied the top floor, held a 4-star rating.  What he did not know was what a well-kept secret […]

  • Upscale New York Restaurant Dresses Up Gift Certificate Program with Custom Medallions

    Cincinnati, OH – Bobby Mallozzi has seen a lot of changes in the way that restaurants administer gift certificates over the years.  So when he opened the Brown Derby Restaurant in Albany, New York last year, he applied all of that knowledge to devise a unique gift certificate program using custom coins.  Even though the cost of the coins is greater than the traditional plastic swipe cards he’s used in the past, Mallozzi is thrilled with the results – and the excitement that the custom coins have generated. Not the Same Old Thing The Brown Derby is an upscale, white table cloth restaurant in Albany, New York which is affiliated […]