Direct mail premium

  • Catholic Relief Services angel

    Custom Coins in Direct Mail Outreach Increases Responses and Donations – Updated 2020 Results

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      2020 Direct Mail Results from 5 Different Non-Profits   Acquisition Mailing – 14 years and still THE control Catholic Relief Services 2005 test using shiny brass plated steel (BPS) at .984” diameter…….5,000,000 mailed Enlarged color picture of medallion on OSE. ‘ANGEL MEDALLION INSIDE….DO NOT SHRED’ 10% increase in response against control 5% higher donations realized   Prospect mailing National Museum of the American Sailor 2018 test using shiny brass plated steel (BPS) at .984” diameter …………….40,000 mailed On the OSE: DO NOT SHRED OR DISCARD!  Your Founding Sponsor Medallion Enclosed 31% increase in response rate against control With NO coin, only realized 1.49% response rate NET = 55% increase […]

  • Replacing US Currency in a Direct Mail Package

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    A Direct Mail US Currency Alternative   In mid-June, the Federal Reserve started limiting the allocation of US coins due to the Covid-19 pandemic.  Pennies, nickels, dimes, quarters, half dollars and even full dollar coins are in extremely short supply. This is an unheard of moment in our country’s recent history where US coins are being rationed, not seen since the rationing of coinage during WWII to better utilize the metal for the war effort. The Feds have even set up a US Coin Task Force to ensure equitable distribution of Federal Reserve coin inventory and new coin production by the US Mint.  But all of this isn’t helping the […]

  • Catholic Relief Services angel

    Using Custom Coins in Direct Mail Outreach Increases Responses and Donations

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      2019 Direct Mail Results from 4 Different Non-Profits   Acquisition Mailing – 14 years and still THE control – Catholic Relief Services 2005 test using shiny brass plated steel (BPS) at .984” diameter…….5,000,000 mailed Enlarged color picture of medallion on OSE. ‘ANGEL MEDALLION INSIDE….DO NOT SHRED’ 10% increase in response against control 5% higher donations realized   Prospect mailing – National Museum of the American Sailor 2018 test using shiny brass plated steel (BPS) at .984” diameter …………….40,000 mailed On the OSE: DO NOT SHRED OR DISCARD!  Your Founding Sponsor Medallion Enclosed 31% increase in response rate against control With NO coin, only realized 1.49% response rate NET = 55% […]

  • Are Custom Tokens a Better Incentive than Cash for Non-Profit Fundraising?

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    Cincinnati, OH – While there is no secret formula that assures success in direct mail fundraising efforts, most non-profit managers would agree that there are some basic elements to consider.  There is the cover letter of course, the reply device and reply envelope, and typically a premium of some sort to reward or incent the respondent.  All of this is packaged into a carrier envelope.  Often the premium is cash – a quarter or a pair of dimes, maybe even a dollar bill.  In a tough economy non-profit fundraising is harder than ever – so there may be pressure to look at premiums.  Switching from cold hard cash to custom […]