
Custom Coins in Direct Mail Outreach Increases Responses and Donations – Updated 2020 Results
2020 Direct Mail Results from 5 Different Non-Profits Acquisition Mailing – 14 years and still THE control Catholic Relief Services 2005 test using shiny brass plated steel (BPS) at .984” diameter…….5,000,000 mailed Enlarged color picture of medallion on OSE. ‘ANGEL MEDALLION INSIDE….DO NOT SHRED’ 10% increase in response against control 5% higher donations realized Prospect mailing National Museum of the American Sailor 2018 test using shiny brass plated steel (BPS) at .984” diameter …………….40,000 mailed On the OSE: DO NOT SHRED OR DISCARD! Your Founding Sponsor Medallion Enclosed 31% increase in response rate against control With NO coin, only realized 1.49% response rate NET = 55% increase […]