Direct mail premium

  • Catholic Relief Services angel

    Using Custom Coins in Direct Mail Outreach Increases Responses and Donations

      2019 Direct Mail Results from 4 Different Non-Profits   Acquisition Mailing…….14 years and still THE control – Catholic Relief Services 2005 test using shiny brass plated steel (BPS) at .984” diameter…….5,000,000 mailed Enlarged color picture of medallion on OSE. ‘ANGEL MEDALLION INSIDE….DO NOT SHRED’ 10% increase in response against control 5% higher donations realized   Prospect mailing – National Museum of the American Sailor 2018 test using shiny brass plated steel (BPS) at .984” diameter …………….40,000 mailed On the OSE: DO NOT SHRED OR DISCARD!  Your Founding Sponsor Medallion Enclosed 31% increase in response rate against control With NO coin, only realized 1.49% response rate NET = 55% increase in […]

  • Are Custom Tokens a Better Incentive than Cash for Non-Profit Fundraising?

    Cincinnati, OH – While there is no secret formula that assures success in direct mail fundraising efforts, most non-profit managers would agree that there are some basic elements to consider.  There is the cover letter of course, the reply device and reply envelope, and typically a premium of some sort to reward or incent the respondent.  All of this is packaged into a carrier envelope.  Often the premium is cash – a quarter or a pair of dimes, maybe even a dollar bill.  In a tough economy non-profit fundraising is harder than ever – so there may be pressure to look at premiums.  Switching from cold hard cash to custom […]