Are Custom Tokens a Better Incentive than Cash for Non-Profit Fundraising?
Cincinnati, OH – While there is no secret formula that assures success in direct mail fundraising efforts, most non-profit managers would agree that there are some basic elements to consider. There is the cover letter of course, the reply device and reply envelope, and typically a premium of some sort to reward or incent the respondent. All of this is packaged into a carrier envelope. Often the premium is cash – a quarter or a pair of dimes, maybe even a dollar bill. In a tough economy non-profit fundraising is harder than ever – so there may be pressure to look at premiums. Switching from cold hard cash to custom […]