
Using Custom Coins in Direct Mail Outreach Increases Responses and Donations
2019 Direct Mail Results from 4 Different Non-Profits Acquisition Mailing…….14 years and still THE control – Catholic Relief Services 2005 test using shiny brass plated steel (BPS) at .984” diameter…….5,000,000 mailed Enlarged color picture of medallion on OSE. ‘ANGEL MEDALLION INSIDE….DO NOT SHRED’ 10% increase in response against control 5% higher donations realized Prospect mailing – National Museum of the American Sailor 2018 test using shiny brass plated steel (BPS) at .984” diameter …………….40,000 mailed On the OSE: DO NOT SHRED OR DISCARD! Your Founding Sponsor Medallion Enclosed 31% increase in response rate against control With NO coin, only realized 1.49% response rate NET = 55% increase in […]