Awards & Recognition

  • MacCoins

    Big Mac MacCoins Anniversary Campaign Wins a Prestigious Golden Lion Award

    Big Mac 50th Anniversary Campaign Wins a 2019 Golden Lion for Excellence in PR Why is this work relevant for PR? When was the last time a branded product anniversary became a global phenomenon AND drove sales? Just like the Big Mac had become a part of culture, so did the MacCoin. And we did it with an earned media-only program. We didn’t have new news, celebrities, commercials or print ads. Zero paid media. We created something unique and so original that people across the globe carried our story for us. Background Story In 2018, McDonald’s most iconic sandwich, the Big Mac, was turning 50. And while that had the […]

  • Columbus Crew Celebrates MLS Championship with Some Serious Coin

    Cincinnati, OH – Championship seasons are rare and need to be celebrated.  That is true from the pee-wee leagues all the way through the professional ranks.  And when a major league team wins the championship for the first time ever – well, then the celebration is really something special. So as the Columbus Crew claimed Major League Soccer’s highest prize – the MLS Cup – Tim Macy with one of the Crew’s MLS licensees, On Target Brand Merchandise, was already thinking ahead to the next season.  More specifically, he was planning on how the Crew could commemorate this momentous event and reward loyal fans for their season-long patronage. “The team […]

  • Mortenson safety coins

    Mortenson Celebrates Zero Injuries with Custom Coins

    Large-scale construction projects are inherently dangerous, even with proper safety measures in place. So, when companies complete these projects with zero injuries, it is cause for celebration. Minneapolis-based Mortenson Construction has found a way to celebrate this achievement and incent team-members to continue to practice safe behavior on future projects – personalized Safety Coins. As Safety Manager for Mortenson, Cody Davidowski knows first-hand how important it is to incent and then reward safe practices on the job site. He’s found some success with more traditional giveaways – hats, t-shirts, and other small tokens of appreciation. But he was intrigued with the idea of military coins, imprinted with the battalion or […]